Sticker pricing calculator8/7/2023 ![]() ![]() This includes the use of two mil cast vinyl and over laminate film. The industry average for an installed vehicle wrap is $10.00/sf. However you decide to slice it, here are the current norms. Conversely, if you’d like to design and sell wraps, but don’t want the challenge of installing them correctly, you can pay an experienced installer up to $800 per vehicle and pocket the difference. If you want to start installing, but don’t have much design experience, you can outsource the design and printing to a local sign shop. Some shops do the full project, from design to installation, but many do only the design work, or only install wraps that are designed and printed elsewhere. The competitor may only be quoting installation. So if you’re competing for a wrap job and the other quote seems low, make sure you’re comparing apples to apples. In other words, not everyone who sells wraps actually installs them. When quoting vehicle wraps, it’s important to realize that, due to the degree of difficulty, this is a category that often gets compartmentalized. That is in fact the most important aspect of the product. Speaking of design, be sure to add a design fee if your customer is starting from scratch and you have to create the layout. ![]() For a simple, one color banner in “cut vinyl”, you can price it more economically, in the $5.00 - $8.00/sf range, then add a little more for two or three color designs. So you could price a printed 3’ x 6’ banner at $144.00. The standard for digitally printed banners is $8.00/sq foot. For industry staples like banners, that’s probably going to lead to your quotes being too low. For some kinds of signs, you can base your quotes on material and labor costs, then add your desired margin. That's one reason banners are a staple of the digital graphics industry and account for the lion’s share of most sign business sales. You can decorate banners with a digital printer or a basic vinyl cutter, so anyone with sign making equipment has a chance to play in this market. Let’s start with some basic guidelines for banners, vehicle graphics, and small signage. We’ll look at industry standard pricing for the most common applications, guidelines for design and labor charges, resources for managing costs, and tips for adapting to regional differences. So in the interest of increasing your chances for sign making success, we offer this beginners guide to sign pricing. No matter how well you know your equipment, no matter how good your designs are, if you fail in pricing signs right, you fail period. ![]() One of the most important and often asked questions from new sign makers is how do I get my retail sign pricing right? What do I charge? No other question has such potential for success or failure for a new business. Setting your initial retail sign pricing for your sign shop takes a disciplined approach. ![]()
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